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Proudly serving  the workplace learning professionals of Rhode Island and the surrounding communities for 45 years.

Brand Yourself Online: Turning Expertise into Opportunity

  • March 26, 2026
  • 5:30 PM - 7:30 PM
  • Beacon Mutual Insurance Company (1 Beacon Center Warwick, RI 02886)

Registration

  • Members of other local ATD Chapters are welcome to pay the Member rate.
  • For individuals who are not Rhode Island Chapter Members.
  • For active Rhode Island Chapter Members.

Register

Opportunities don't come from résumés alone; they come from being seen. Whether you're exploring freelance work, positioning yourself for consulting, or simply want to amplify your voice, your expertise deserves to be visible. In this interactive session, you'll learn how to build a social media presence that highlights your strengths, builds credibility, and opens doors. Best of all, you'll practice putting yourself out there by creating a simple, authentic post you can share right away. You don't have to go viral for social media to be a valuable tool. 

Learning Outcomes:

  1. Identify ways to use social media for building your professional brand.
  2. Evaluate which social platforms align best with your professional goals (LinkedIn, YouTube, TikTok, Instagram, etc.)
  3. Practice at least one action step (posting, updating, or engaging) to strengthen digital presence.


Presenter: Heather Boyle, M.Ed.

Heather Boyle, M.Ed., is an entrepreneur, automotive industry innovator,  and founder of Buyer for Hire, a coaching and consulting business that helps buyers save thousands when purchasing a new or used car. With six years in automotive sales and two in finance, Heather understands the car-buying process from the inside out.

After leaving the dealership world, she transitioned into adult and organizational learning, where she honed her ability to break down complex systems into clear, confidence-building guidance. Today, Heather blends her automotive expertise with instructional design to equip buyers - especially women - with the tools to advocate for themselves, whether online or at the dealership. 

Known for her authentic, conversational style, Heather has built a trusted online presence and community of thousands. She believes visibility creates opportunity and enjoys supporting others who want to use social media to expand their reach and open new doors. 


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